Community Celebrity Culture — campaign presentation

Slide 1: Community Celebrity Culture — A Cal Dental Ventures Company
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Slide 2: THE WRONG WAY TO FRAME THIS — THE WORLD — DOESN’T NEED
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Slide 3: THE CATEGORY — CCC TURNS — CULTURAL CAPITAL
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Slide 4: PROOF BEFORE PLATFORM — CAL DENTAL — ALREADY LIVED
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Slide 5: THE EVOLUTION — FROM REAL-WORLD — EXECUTION TO
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Slide 6: WALL OF PROOF — THIS ISN’T — THE IDEA.
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Slide 7: VISUAL RULE — THE PEOPLE — ARE THE
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Slide 8: THE SIGNATURE MODEL — THE CULTURE-TO-CAPITAL — FLYWHEEL™
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Slide 9: OPERATING SYSTEM — FIVE ENGINES. — ONE PLATFORM.
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Slide 10: THE PRODUCT — THE CCC — ACTIVATION
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Slide 11: DOCTOR / DSO VALUE PROPOSITION — DON’T JUST — MARKET THE
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Slide 12: RECURRING INFRASTRUCTURE — COMMUNITY — PRESENCE
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Slide 13: SCALABLE PLANNING — A 12-MONTH — COMMUNITY
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Slide 14: SCALABILITY — FAME IS — GLOBAL.
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Slide 15: WHY THE ECONOMICS WORK — ONE EVENT — SHOULD NEVER
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Slide 16: INITIAL LAUNCH CASE — CHEWMATE IS — THE FIRST DOOR.
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Slide 17: CAMPAIGN ECOSYSTEM — HEALTHY MOUTH. — HEALTHY PACK.™
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Slide 18: TALENT ECONOMICS — THE CCC — DEAL STACK™
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Slide 19: IMPACT ECONOMICS — THE COMMUNITY — IMPACT
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Slide 20: THE ENTERPRISE VALUE UPGRADE — AGENCY — ECONOMICS ARE
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Slide 21: BUSINESS MODEL — EIGHT WAYS — TO CREATE
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Slide 22: MEASUREMENT LAYER — THE CCC — IMPACT + TRUST
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Slide 23: PROOF THAT SELLS THE NEXT DEAL — EVERY ACTIVATION — BECOMES A
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Slide 24: EXECUTION PLAN — 90 DAYS TO — MAKE THE
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Slide 25: LONG-TERM VISION — CAMPAIGNS — TO PARTNERSHIPS
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Slide 26: FINAL DESIGN SYSTEM — USE REAL PROOF. — PROTECT THE
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Slide 27: THE ASK — BUILD THE — COMPANY THAT
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