Discuss Your Campaign
MUSIC MARKETING / ARTIST DEVELOPMENTRAP DIGITAL MARKETING

GOOD MUSIC.
DESERVES A
MOVEMENT.

Rap Digital Marketing builds release campaigns for artists, managers, and independent labels—connecting positioning, content, paid media, PR, music discovery, and real-world activations in one accountable plan.

Discuss Your Campaign See Documented Work
FOUNDER EXPERIENCE / 2021–2022Original My Everything campaign artwork, supplied in the historical label archive
B-LOVEE / MY EVERYTHING

Behind the record.
Inside the work.

Management, release coordination, and promotional follow-through alongside RECORDS / Columbia.

Read the role, work & results
POSITIONING → EXECUTION → REPORTINGEXPLORE SERVICES CULTURE. CONVERTED.
01 / SELECTED WORKTHE ROLE. THE DELIVERABLE. THE EVIDENCE.

WHAT WE DID.
WHAT IT SHOWS.

Historical founder experience, campaign records, and finished creative work. Each overview identifies the contribution—and the limits of the evidence.

Selected Work & Campaign Lab
Asian Doll campaign video still from the supplied management case study
RAPDM / CASE FILE01
Asian Doll
Delivered workFebruary–April 2023

Asian Doll

Managing the business behind Let’s Do a Drill 2.

Read Project Overview
The challenge
Coordinate a release campaign while resolving catalog delivery questions, preparing promotion, and managing commercial opportunities.
RapDM’s role
Founder experience: Yasheen Vickers’ management work during the February–April 2023 release cycle.
The work
Distributor coordination, catalog review, digital rollout planning, record servicing, media outreach, booking administration, and producer sourcing.
Evidence & limits
The source documents management activity and booking-related transactions. It does not claim unverified streaming growth, completed media placements, or revenue milestones.
Open Full Campaign Experience (new tab)Discuss Your Campaign
Original My Everything campaign artwork from the historical label archive
RAPDM / CASE FILE09
B-Lovee
Delivered work2021–2022

B-Lovee

Management & release-campaign coordination.

Read Project Overview
The challenge
Support a fast-moving artist while keeping releases, media preparation, promotional appearances, production paperwork, and label communication aligned across RECORDS and Columbia.
RapDM’s role
Founder experience: management and day-to-day coordination alongside RECORDS / Columbia, 2021–2022.
The work
Channel-access handoff, release and production coordination, media preparation, and radio-promo follow-through.
Evidence & limits
Label recaps report No. 4 on the Urban published chart on May 31, 2022. A collective campaign result—not an outcome attributable solely to RapDM.
Open Full Campaign Experience (new tab)Discuss Your Campaign
OTPC4 campaign portrait supplied with the campaign report
RAPDM / CASE FILE06
OTPC4
Campaign recordsSeptember 17, 2026

OTPC4

Build a runway between records.

Read Project Overview
The challenge
Give a full project a coherent narrative while turning media interest and market opportunities into release-specific follow-through.
RapDM’s role
Release-campaign planning and coordination for It Takes a Village.
The work
Positioning, EPK and delivery preparation, personalized media outreach, and sync submissions documented in the September 17, 2026 report.
Evidence & limits
Campaign assets and outreach documented. Replies and quoted opportunities are not completed coverage, airplay, or licensing deals.
Discuss Your Campaign
RAPDM / CASE FILE05
Jay Cntry
Campaign recordsSeptember 17, 2026

Jay Cntry

One artist. One connected campaign.

Read Project Overview
The challenge
Connect an emotionally direct R&B catalog to a consistent identity, an organized delivery system, and a measurable path from outreach to listeners.
RapDM’s role
Artist-development planning, asset organization, and record-specific discovery outreach.
The work
Catalog-readiness preparation, campaign materials, and personalized radio, playlist, and campus outreach.
Evidence & limits
September 17 report records one playlist addition and one radio rotation-pool acceptance. Pool acceptance does not establish a broadcast.
Discuss Your Campaign
King of the Ink Pen portrait from the supplied EPK
RAPDM / CASE FILE10
King of the Ink Pen
Delivered workAugust 20, 2026

King of the Ink Pen

An EPK with a point of view.

Read Project Overview
The challenge
Give editors and bookers a clear path from first impression to music, story, approved visuals, and an inquiry.
RapDM’s role
Artist positioning and interactive EPK production.
The work
A complete media room with biographies, music links, press portraits, downloads, and a booking path.
Evidence & limits
The finished EPK is available to explore. No booking, placement, or revenue outcome is claimed.
Open Full Campaign Experience (new tab)Discuss Your Campaign

Dated campaign records are not live status updates. Concepts and prototypes are clearly separated in the archive.

02 / THE ENGAGEMENT

KNOW WHAT
YOU’RE BUYING.

Start with the bottleneck. Agree the work, the owner, and the budget before the campaign begins.

Two separate budgets.

RapDM professional fees cover the agreed work. Media spend, platform fees, travel, production, and other third-party expenses are itemized separately.

RapDM commits to the agreed strategy, creative deliverables, coordination, communication, reporting, and optimization. Scope and payment terms are agreed upfront. Placements, audience growth, and deals are not guaranteed.

Who it’s for
Artists and teams choosing a focus record, audience, or release direction.
What we deliver
Catalog and audience review, positioning brief, focus-record rationale, release calendar, deliverables, and a campaign scorecard.
What you supply
Music links, release timing, existing assets, available analytics, and a working budget.
The sequence
Review → select the priority → agree the plan and decision gates.
Scope boundaries
Recording, mixing, legal review, and campaign execution are separate unless included in the agreed scope.

03 / HOW DECISIONS GET MADETEST / LEARN / SCALE

DEFINE THE GOAL.
FOLLOW THE EVIDENCE.

A campaign report separates completed work, actual response, spend, and the next decision.

DECISION STAGE01

Agreed objective.
Approved spend.
A documented next step.

Agree the goal. Test the approach.

Start with one priority: record selection, audience discovery, ticket sales, or another defined campaign outcome. Agree the baseline, test window, budget ceiling, and review date before activation.

THE WORK
Audit · Audience hypothesis · Creative test · Tracking check
MEASUREMENT
Retention and saves for creative learning; qualified inquiries, signups, or ticket purchases when those are the goal.
THE DECISION
Compare the test with the agreed baseline. Replace weak executions before committing the remaining budget.
Not every action is a conversion.

A music-link click is not a verified stream. An outreach reply is not published coverage. A booking conversation is not paid attendance. The scorecard names the outcome and its source.

04 / THE PERSON BEHIND THE PLAN
Yasheen Vickers, Founder and CEO of Rap Digital Marketing

YASHEEN
VICKERS.

Founder & CEO / Rap Digital Marketing

Artist management experience.
Campaign execution in focus.

Yasheen’s documented work with B-Lovee’s 2021–2022 management and day-to-day team included channel-access handoffs, production administration, release coordination, media preparation, and promotional follow-through with RECORDS / Columbia.

That history informs RapDM’s approach: give the artist a clear priority, keep the materials and communication organized, and separate completed work from anticipated results.

At kickoff, your scope identifies the project lead, approval responsibilities, communication cadence, and reporting dates.

See the documented founder experience
05 / DISCUSS YOUR CAMPAIGNSTART WITH THE FIT

YOUR RELEASE.
A CLEAR BRIEF.

Tell us your artist or project link, goal, timing, and working budget. We’ll review the fit before proposing a scope.

Your first inquiry is not a booking or a payment commitment.

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Campaign needs & additional context Optional
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Send your brief to RapDM for a fit review. We’ll use your reply email to discuss the project and any proposed scope. Submitting does not book a service or commit you to payment.

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How your inquiry is handled

Or contact RapDM directly:sun.blk@gmail.comMessage @rapdigitalmarketing ↗