The record moved beyond its initial discovery moment into national Urban radio support. The dated label reporting makes that wider campaign momentum visible.
DOCUMENTED FOUNDER EXPERIENCE
B-Lovee
My Everything
Digital marketing, visual-release support and artist-development work around a breakout B-Lovee record, alongside RECORDS, Columbia/Sony, management and the wider team.
BUILD MY CAMPAIGN
VERIFIED RELEASE RESULTS
HISTORICAL · SOURCE-DATED#4
URBAN PUBLISHED CHART
Columbia recap · May 31, 2022
4,618
WEEKLY SPINS
Columbia recap · May 31, 2022
88/97
URBAN STATIONS
Supporting · May 31, 2022
13.5M
7-DAY RADIO AUDIENCE
Columbia recap · May 31, 2022
GOLD
RIAA CERTIFIED
January 11, 2023
51.7M
STREAMING-AUDIO STREAMS
To date in May 10, 2022 recap
Selected results reflect collaborative campaigns involving artists, management, labels, distributors, media partners and other stakeholders. Rap Digital Marketing case studies identify RapDM’s role separately from overall release performance.
THE OPPORTUNITY
A Bronx record. A national moment.
An emerging TikTok signal created an opening to connect the record with official visuals, sustained digital activity and a coordinated release campaign.
RAPDM’S ROLE
RapDM founder Yasheen Vickers supported digital marketing and artist-side release coordination. RECORDS’ May 1, 2022 invoice summary names Yasheen’s recurring digital work and documents YouTube advertising, the original video and the G Herbo remix visual.
The work
- Recurring digital marketing and YouTube activity across the 2021–2022 release cycle.
- Support surrounding the original “My Everything” visual and YouTube release advertising.
- Visual-release and management coordination around “My Everything (Part III)” featuring G Herbo.
- Channel handoffs, production administration, media preparation and promotional follow-through with label partners.
THE ORIGINAL RECORD
MY EVERYTHING.
The original visual is shown here. Part III featuring G Herbo is a separate recording and visual.
Watch Part III featuring G HerboB-Lovee — My Everything (Official Video)
Watch on YouTube ↗
A stronger public record for media, audience-development and next-release conversations. No specific deal, revenue result or incremental lift is attributed to RapDM.
THE RESULTS.
WITH CONTEXT.
The radio and streaming-audio figures are reported for “My Everything” at song/campaign level. The label recap does not isolate the 51.7M audio total by recording; it is not assigned exclusively to the original or Part III.
Original “My Everything”: 3.5M official-video views. Part III featuring G Herbo: 3.7M video views. These are separate May 10, 2022 label snapshots, not current totals.
The January 2023 certification announcement reported 100M worldwide streams. Its version/platform breakdown is not specified; this is an announcement-level milestone, not a separate Part III total or an RIAA stream count.
Sources & attribution
- Columbia Records · May 31, 2022
Original Urban Radio Recap: published rank, weekly spins, supporting stations and seven-day radio audience. Retained campaign correspondence.
- Columbia Records · May 10, 2022
Original Urban Radio Recap: cumulative streaming audio and separately identified original / Part III video totals. Retained campaign correspondence.
- RECORDS / Sony Music · May 1, 2022
Invoice summary documenting Yasheen’s digital marketing, YouTube and visual-release activity. Private financial amounts and third-party contact information are not published.
- RIAA · Gold certification
B-Lovee — My Everything. January 11, 2023.
- January 2023 announcement · IMPRINT
Contemporaneous report of Gold certification and 100M worldwide streams.
Public evidence reviewed October 5, 2026. Historical source dates remain attached to each result.