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RAP DIGITAL MARKETING / CASE STUDIES

HOW WE TURN CULTURE
INTO CONVERSIONS.

A music marketing agency at the intersection of artist strategy, creative execution and audience development.

Explore the contribution behind the campaign, the record’s verified milestones and what the evidence means for the next move.

#4URBAN PUBLISHED CHART

B-Lovee · My Everything

May 31, 2022GOLDRIAA CERTIFIED

B-Lovee · My Everything

January 11, 2023#46UK OFFICIAL SINGLES

Digga D & B-Lovee

April 2022 peakPLATINUMRIAA CERTIFIED

NLE Choppa featuring 2Rare

March 30, 2026

Selected results reflect collaborative campaigns involving artists, management, labels, distributors, media partners and other stakeholders. Rap Digital Marketing case studies identify RapDM’s role separately from overall release performance.

  1. 01Attention
  2. 02Song discovery
  3. 03Streaming
  4. 04Audience development
  5. 05Market momentum
  6. 06Industry leverage

Featured release case studies

My Everything artwork from RapDM’s existing B-Lovee campaign archive01
DOCUMENTED FOUNDER EXPERIENCE

My Everything

B-Lovee

Digital marketing, visual-release support and artist-development work around a breakout B-Lovee record, alongside RECORDS, Columbia/Sony, management and the wider team.

#4URBAN PUBLISHED CHARTColumbia recap · May 31, 2022
4,618WEEKLY SPINSColumbia recap · May 31, 2022
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THE COMPLETE ARCHIVE

SELECTED WORK.
CAMPAIGN LAB.

Explore all case studies, delivered work, campaign records and creative concepts. Each project identifies its status and the evidence behind it.

Explore all projects

24 projects

My Everything artwork from RapDM’s existing B-Lovee campaign archive01
DOCUMENTED FOUNDER EXPERIENCE

My Everything

B-Lovee

Digital marketing, visual-release support and artist-development work around a breakout B-Lovee record, alongside RECORDS, Columbia/Sony, management and the wider team.

#4URBAN PUBLISHED CHARTColumbia recap · May 31, 2022
4,618WEEKLY SPINSColumbia recap · May 31, 2022
Read the case study
Asian Doll campaign video still from the supplied management case study
RAPDM / CASE FILE05
Asian Doll
Delivered workFebruary–April 2023

Asian Doll

Managing the business behind Let’s Do a Drill 2.

Read Project Overview
The challenge
Coordinate a release campaign while resolving catalog delivery questions, preparing promotion, and managing commercial opportunities.
RapDM’s role
Founder experience: Yasheen Vickers’ management work during the February–April 2023 release cycle.
The work
Distributor coordination, catalog review, digital rollout planning, record servicing, media outreach, booking administration, and producer sourcing.
Evidence & limits
The source documents management activity and booking-related transactions. It does not claim unverified streaming growth, completed media placements, or revenue milestones.
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RAPDM / CASE FILE06
LEFT
Creative conceptsSeptember 2026

LEFT

A record the whole city can take part in.

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The challenge
Give a Newark-first release a recognizable world that can connect street activity, creator content, and listening—and continue into the next single.
RapDM’s role
Campaign architecture and creative planning.
The work
Acting Crazy becomes a participatory court case. Invincible becomes the next chapter: case closed.
Evidence & limits
The source is a proposed campaign universe and operating plan. Activations, creator participation, and audience results are not presented as completed. Expansion decisions are built around day 7 and day 21 reviews.
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RAPDM / CASE FILE07
Voice Watkins
Creative conceptsSeptember 2026

Voice Watkins

The artist of the unsent message.

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The challenge
Create a distinctive audience relationship around two records, with an emotional reason to participate before being asked to stream.
RapDM’s role
Campaign architecture and creative planning.
The work
A cinematic phone-line universe connects Thought It Was Love to Power through stories people never got to tell.
Evidence & limits
The HTML is a creative campaign deck. The phone line, events, callbacks, merchandise, and release schedule are concepts, not evidence of an operating service or completed campaign.
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RAPDM / CASE FILE08
Garf P
Creative conceptsSeptember 2026

Garf P

A worldview, not just a release.

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The challenge
Connect an established artistic perspective to a current campaign people can recognize, participate in, and follow over time.
RapDM’s role
Campaign architecture and creative planning.
The work
Lord Forgive Me becomes the starting point for Clear Vision: perspective, resilience, forgiveness, and purpose.
Evidence & limits
The revised plan defines the creative strategy, proposed activations, and validation measures. It does not establish that those activations took place or produced audience results.
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RAPDM / CASE FILE09
Jay Cntry
Campaign recordsSeptember 17, 2026

Jay Cntry

One artist. One connected campaign.

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The challenge
Connect an emotionally direct R&B catalog to a consistent identity, an organized delivery system, and a measurable path from outreach to listeners.
RapDM’s role
Artist-development planning, asset organization, and record-specific discovery outreach.
The work
Catalog-readiness preparation, campaign materials, and personalized radio, playlist, and campus outreach.
Evidence & limits
September 17 report records one playlist addition and one radio rotation-pool acceptance. Pool acceptance does not establish a broadcast.
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OTPC4 campaign portrait supplied with the campaign report
RAPDM / CASE FILE10
OTPC4
Campaign recordsSeptember 17, 2026

OTPC4

Build a runway between records.

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The challenge
Give a full project a coherent narrative while turning media interest and market opportunities into release-specific follow-through.
RapDM’s role
Release-campaign planning and coordination for It Takes a Village.
The work
Positioning, EPK and delivery preparation, personalized media outreach, and sync submissions documented in the September 17, 2026 report.
Evidence & limits
Campaign assets and outreach documented. Replies and quoted opportunities are not completed coverage, airplay, or licensing deals.
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RAPDM / CASE FILE11
ARTIST CITY
Creative conceptsSeptember 19, 2026

ARTIST CITY

Leave with a business, not a bag of business cards.

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The challenge
Artists often receive disconnected advice. The concept turns that fragmentation into a routed working experience, with evidence for completed tasks and ownership of what remains.
RapDM’s role
Campaign architecture and creative planning.
The work
A hands-on artist-development city connects music, rights, releases, audiences, and business operations.
Evidence & limits
The blueprint sets out a proposed service model, delivery system, and pilot. Attendance figures are planning capacity, not people already served. Event dates, venue arrangements, sponsors, and third-party participation are not announced as confirmed.
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RAPDM / CASE FILE12
GQBTG
Campaign recordsSeptember 17, 2026

GQBTG

Turn a regional signal into a release strategy.

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The challenge
Build on the audience response around On The Court while making the next-record decision with the same discipline as the marketing plan.
RapDM’s role
A&R review, EPK development, and personalized regional outreach.
The work
Six-song review, Newark-rooted positioning, media materials, and performance-platform follow-up.
Evidence & limits
The September 17 report documents work and a scheduling path—not a completed On The Radar appearance.
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King of the Ink Pen portrait from the supplied EPK
RAPDM / CASE FILE13
King of the Ink Pen
Delivered workAugust 20, 2026

King of the Ink Pen

An EPK with a point of view.

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The challenge
Give editors and bookers a clear path from first impression to music, story, approved visuals, and an inquiry.
RapDM’s role
Artist positioning and interactive EPK production.
The work
A complete media room with biographies, music links, press portraits, downloads, and a booking path.
Evidence & limits
The finished EPK is available to explore. No booking, placement, or revenue outcome is claimed.
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RAPDM / CASE FILE14
Where’s the Money?
Creative conceptsSeptember 2026

Where’s the Money?

One question. Five boroughs.

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The challenge
Concentrate attention in a specific market instead of collecting disconnected views with little relationship to the record.
RapDM’s role
Campaign architecture and creative planning.
The work
A 30-day NYC rollout built around repeated local exposure, short-form testing, and a memorable title hook.
Evidence & limits
The source defines the creative, channel roles, weekly sequence, and measurement plan. It is not evidence that the advertising or placements ran. The case does not present proposed spend as money already invested.
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RAPDM / CASE FILE15
Brodie Fresh × King Beamo
Creative conceptsSeptember 2026

Brodie Fresh × King Beamo

Make the title something people can prove.

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The challenge
Extend the energy of Believe Us into a campaign with a recognizable idea beyond another video announcement.
RapDM’s role
Campaign architecture and creative planning.
The work
A seven-part lookbook turns regional pride and a record’s title into street objects, creator prompts, and live participation.
Evidence & limits
The source contains seven proposed campaign moves. This case explains the creative system without treating partner collaborations, giveaways, nightlife activity, or audience growth as completed outcomes.
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RAPDM / CASE FILE16
Aunty & Company
Creative conceptsSeptember 19, 2026

Aunty & Company

Build a business around an unmistakable voice.

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The challenge
Create a sustainable commercial offer around a host’s identity while keeping the voice, rights, and production commitments clear.
RapDM’s role
Campaign architecture and creative planning.
The work
A proposed host-led sponsorship model connects original storytelling, clearly defined deliverables, and measurable audience action.
Evidence & limits
This is a partnership concept, not an announcement of an executed agreement or a station-endorsed sponsorship. Sponsor commitments, audience reach, campaign sales, and commercial outcomes are not claimed.
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RAPDM / CASE FILE17
Unity Jawn
Creative conceptsSeptember 2026

Unity Jawn

The program is the product. The record is the proof.

Read Project Overview
The challenge
Build continuity beyond an annual event and define what participants gain before, during, and after the public moment.
RapDM’s role
Campaign architecture and creative planning.
The work
A Philadelphia youth music-development model joins a studio cohort, music-business learning, an album, and a public release moment.
Evidence & limits
This case presents the proposed operating model. Cohort outcomes, event attendance, funding, and social impact are not reported as achieved. The plan measures participation and documented outcomes rather than making unsupported causal claims.
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RAPDM / CASE FILE18
Respect The Mic
Creative conceptsSeptember 2026

Respect The Mic

Make the application the first act.

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The challenge
Make submission feel distinctive while collecting the material needed to evaluate, introduce, and promote participating artists.
RapDM’s role
Strategy, presentation design, and project development.
The work
Road To Austin reframes music-video submission as a screening-room experience with a clear artist journey.
Evidence & limits
The HTML documents a landing and submission prototype. It does not establish that entries were received, an event occurred, or a participant won an Austin opportunity. This case describes the design and intended journey.
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RAPDM / CASE FILE19
MookDaDon
Delivered workSeptember 17, 2026

MookDaDon

Strengthen the record before amplifying it.

Read Project Overview
The challenge
Make the strongest elements of an artist’s voice and performance work inside a memorable, replayable song.
RapDM’s role
Strategy, presentation design, and project development.
The work
A structured A&R review becomes a practical brief for songwriting, arrangement, vocal production, and release readiness.
Evidence & limits
The September 17 HTML is a record-development assessment and rebuild brief. This case does not imply that the revision was completed or that a campaign outcome followed.
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RAPDM / CASE FILE20
Digital Visibility
Creative conceptsSeptember 2026

Digital Visibility

One record. More ways to be discovered.

Read Project Overview
The challenge
Give a release several relevant routes to discovery while keeping outreach activity distinct from confirmed exposure.
RapDM’s role
Campaign architecture and creative planning.
The work
A coordinated discovery package connects playlist outreach, music channels, editorial coverage, and a clear record of what went live.
Evidence & limits
The HTML defines the outreach lanes, proposed timing, and reporting method. Named targets are prospective opportunities. The proposal does not establish delivered placements or guaranteed streaming growth.
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RAPDM / CASE FILE21
PREEFORM
Creative conceptsAugust 2026

PREEFORM

One performance. A whole season of stories.

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The challenge
Make a concentrated production day valuable to artists, audiences, and sponsors long after filming ends.
RapDM’s role
Campaign architecture and creative planning.
The work
A six-artist performance pilot connects intimate live capture, an eight-week release calendar, and useful sponsor participation.
Evidence & limits
The source HTML presents a production and sponsorship concept. Six artists, 38 assets, and eight weeks describe the proposed scope, not completed production or achieved audience results.
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RAPDM / CASE FILE22
Community Celebrity Culture
Creative conceptsAugust 2026

Community Celebrity Culture

Make influence matter beyond the moment.

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The challenge
Turn isolated sponsorships into a repeatable program that creates value for a brand and the community it serves.
RapDM’s role
Campaign architecture and creative planning.
The work
A platform proposal for Cal Dental Ventures connects talent, community presence, content, commerce, and measurable participation.
Evidence & limits
The case describes the proposed business and activation model. The platform, pilot, prospective talent relationships, and measurement framework are presented as concepts; no new launch results are claimed here.
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RAPDM / CASE FILE23
Cal Dental
Digital systemsAugust 2026

Cal Dental

Make the next step obvious.

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The challenge
Help a practice understand its setup, manage its information, find resources, and know what to do next.
RapDM’s role
Strategy, presentation design, and project development.
The work
An affiliate portal prototype turns a complex onboarding and support journey into a clear, navigable workspace.
Evidence & limits
The HTML prototype and companion guide demonstrate the interface with sample data and local browser storage. They do not establish live account authentication, a connected CRM, production support operations, or verified savings.
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RAPDM / CASE FILE24
RapDM
Digital systemsSeptember 2026

RapDM

Turn complexity into the next move.

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The challenge
Keep parallel projects actionable when the work spans creative development, campaign delivery, outreach, events, and commercial conversations.
RapDM’s role
Strategy, presentation design, and project development.
The work
A campaign operations dashboard brings artist priorities, outreach, opportunities, and weekly decisions into a shared operating view.
Evidence & limits
The source demonstrates an internal command-center structure and recorded workflow. This case presents the operating design; it does not imply that the prototype provides automatic live integrations with every referenced service.
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