Where’s the Money? — Campaign Presentation

01 / OPPORTUNITY

The record already gives us a campaign.

Our job is to make its strongest idea repeat across New York until people recognize it, react to it and remember you.

We are not buying random views. We are building concentrated, repeat exposure in New York around the strongest moment in your record.

Runtime2:47

Tempo≈114.5 BPM

Sonic laneMelodic hip-hop / R&B-rap

EnergyConfident. Demanding. Money-focused.

NYC attention

Meta and YouTube put the record in front of the right local viewers repeatedly.

NYC credibility

Verified local Instagram and media placements make the campaign feel rooted in the city.

Momentum

Creative testing and retargeting turn first exposure into stronger recognition and action.

Primary audience

New York women · 18–34

Hip-hop, R&B, nightlife, fashion, beauty and money-minded lifestyle content.

Secondary audience

NYC music discovery · 18–34

All genders, with performance reviewed borough by borough where platform data allows.

BronxBrooklynManhattanQueensStaten Island

02 / CREATIVE SYSTEM

One record. Six social-native entry points.

The title hook opens the campaign. The strongest verse and melodic moments deepen interest and retarget warm viewers.

012:02–2:11.5Repeated title hook

Primary cold-awareness ad; immediate title recognition.

021:31–1:43Verse entry / performance energy

Credibility cut for warm viewers and performance-led creative.

031:49.5–2:01.5Strong late-verse run

Retargeting and lyric-caption cut.

040:33–0:43Early attitude / personality

Social-first variation for comments and profile interest.

050:08.8–0:17.3Opening melodic motif

Contrast cut for melodic hip-hop and R&B audiences.

06Hook remixReaction / UGC variation

Question-led format built from the title hook and supplied visuals.

“NEW YORK—WHERE’S THE MONEY?”

“Which borough gets to the money hardest?”

“NYC women: what is the biggest money red flag?”

“Stop looking rich. Where’s the money?”

Audio readiness: Before activation, RapDM needs the final approved 24-bit WAV and a verified clean version. Every bass-forward ad cut will be checked on phone speakers and headphones. Paid acquisition edits will avoid the four-second opening pickup and extended fade after 2:19.

03 / SCOPE

What Rap Digital Marketing will deliver.

Every item below is included in the $2,500 campaign investment.

01Strategy + creative

Kickoff and positioning session
NYC audience and geography plan
Up to six 9:16 ad-ready edits
Captions, hook text and calls to action
Smart-link and UTM tracking setup

02Paid advertising

Meta setup and management
Three-creative test and winner scaling
Viewer and engager retargeting
$450 reserved for Meta media
$150 reserved for YouTube media

03NYC media + outreach

Outlet research and analytics verification
Negotiation and approved bookings
$400 reserved for approved placements
At least 10 earned editorial pitches
Proper sponsored-content disclosure

04Reporting + handoff

Status update every seven days
Placement proof, links and screenshots
Spend tracking by channel
Final 30-day report and recommendation call
Reusable short-form creative files

Scope clarity: New shoots, talent, venues, travel, styling, makeup, influencers, distribution and playlisting are additional unless added in writing. Earned editorial coverage cannot be guaranteed. Sponsored placement quantity depends on verified pricing, availability and client approval.

04 / 30-DAY ROLLOUT

Launch. Learn. Scale. Convert.

The campaign begins after the commencement retainer and core assets are received.

DAYS 1–7

Foundation

Kickoff and asset review
Build six short-form edits
Set links, UTMs and baseline
Build NYC audiences
Vet outlets and begin outreach

GATE · Approve creative + shortlist

DAYS 8–14

NYC introduction

Launch title-hook creative
Run three-creative Meta test
Start YouTube test
Activate first placement
Review retention and efficiency

GATE · Choose winner after 72 hours

DAYS 15–23

Scale the winner

Shift spend to winning pair
Launch supporting placements
Retarget viewers and engagers
Continue earned pitching
Turn placement proof into social proof

GATE · Confirm final allocation

DAYS 24–30

Retarget + convert

Serve performance cuts to warm viewers
Drive profile, link and DSP activity
Complete earned follow-up
Document spend and placements
Deliver report and next-stage plan

OUTPUT · Learnings + reusable assets

The optimization rule

Winner selection begins after the first 72 hours of live data. We scale the strongest combination of retention, saves/shares and cost efficiency—not simply the cheapest impression.

05 / MEDIA

Every paid dollar has a job.

Discovery. Repeat exposure. Local credibility. No fake views, streams, followers or bot traffic.

Third-party media reserve

$1,000

Meta ads$450

NYC media placements$400

YouTube ads$150

NYC outlet shortlist for vetting

@musicxclusives
@talkofthetownshow
@nychiphopnews
@raptology
@rap_olympus_media
@tapped_bk
@hiphopraisedme5
@ontheradarradio · earned/stretch

Planning target: two to three sponsored placements within the $400 allocation. Final quantity depends on verified rates, availability and approval.

Verify audienceCurrent 30-day analytics and meaningful NYC concentration.

Review performanceRecent median Reel views, engagement and non-follower reach.

Document termsDeliverables, duration, tags, links, insights, invoice and refund terms.

06 / MEASUREMENT

Attention that can be proved.

The campaign starts with a baseline, reports weekly and closes with actual spend, performance and a recommendation.

NYC deliveryReach, impressions, frequency and location evidence.

Video attentionQualified views and 25%, 50%, 75% completion rates.

Cost efficiencyCost per video view, click and primary action.

Traffic + profileCTR, smart-link activity and profile actions.

Audience responseSaves, shares, comments and follower lift.

Placement qualityViews, engagement, audience proof, links and screenshots.

Clear expectations

RapDM guarantees the agreed work, placements purchased with your approval and transparent reporting. Virality, specific stream counts, follower growth and earned editorial coverage are not guaranteed.

07 / INVESTMENT

$2,500. One complete NYC rollout.

The investment covers Rap Digital Marketing’s work and the third-party media required to put the campaign into market.

Campaign investment

$2,500

$1,500 RapDM professional services
Strategy, editing, campaign management, outlet vetting, outreach and reporting.

$1,000 third-party media
$450 Meta + $150 YouTube + $400 approved NYC media placements.

Payment schedule

Commencement retainerBegins strategy, editing, setup, vetting and outreach.	$1,250
Remaining balanceDue before ads or sponsored placements activate.	$1,250
Total	$2,500

The retainer is credited toward the total; it is not an additional charge. Uncommitted third-party funds are refunded or reallocated only with written approval. Funds already booked with outside platforms are non-refundable.

Payment 01$1,250

Reserves the working window and activates production.

Payment 02$1,250

Clears paid media and approved sponsored placement activation.

What we need from you

01Final 24-bit WAV master and verified clean version

02Cover art, bio, photos and vertical footage

03Release date and active smart link or pre-save

04Meta, Instagram and YouTube/Google access as needed

05Creative and placement approvals within 24–48 hours

08 / Campaign acceptance

Ready when you are.

Approve the rollout so RapDM can move from planning into production. By day 30, the campaign will produce reusable creative, verified exposure, transparent performance data and a clear next-stage recommendation.

Approval summary

RecordWhere’s the Money?

Campaign30-day NYC rollout

Investment$2,500

To begin$1,250

By signing, the authorized representative confirms approval of the scope, schedule, media allocation and campaign terms. Changes will be documented in writing before commitment.

Artist / Authorized Representative

Date

Rap Digital Marketing

Date