The assignment
Extend the energy of Believe Us into a campaign with a recognizable idea beyond another video announcement.
Creative concepts / September 2026Discuss Your Campaign ↗
Brodie Fresh × King Beamo
Make the title something people can prove.
A seven-part lookbook turns regional pride and a record’s title into street objects, creator prompts, and live participation.
PROJECT STATUSCampaign concept
RECORD PERIODSeptember 2026 — not a live status report
RAPDM / CASE FILE15
Brodie Fresh × King Beamo
Our contribution
Campaign architecture and creative planning.
A seven-part lookbook turns regional pride and a record’s title into street objects, creator prompts, and live participation.
What the evidence supports
The source contains seven proposed campaign moves. This case explains the creative system without treating partner collaborations, giveaways, nightlife activity, or audience growth as completed outcomes.
How the work was approached
THE WORK / THE THINKING
The Receipts Tour
The proposal turns the hook into thermal-receipt artwork distributed through participating bodegas and barbershops. A QR destination connects the physical object to the music experience.
Borough Court
A recurring interview series alternates neighborhoods and asks a simple question: do you believe them? Regional perspectives provide the conversation instead of a generic promotional script.
Believe Us or Cap
Creators use the hook as a reveal cue in clearly framed stories and reactions. A proposed live verification format and a deliberately comic Fake Flex skit extend the same language.
Participation and nightlife
The lookbook proposes neighborhood jeweler collaborations and The Toast: coordinated DJ moments captured as vertical content in participating lounges. These remain potential activations, subject to partners and terms.
HOW THE PROJECT IS ASSESSEDMEASUREMENT.
MEASUREMENT.
WITH CONTEXT.
- Regional comments and shares
- QR engagement
- Creator participation
- Partner activation response
- Music-link activity
- Standout audience-made content
These are measurement categories, not a claim that every metric was collected or improved. Only stated, source-supported outcomes are treated as results.
Campaign concept
A creative lookbook
The source contains seven proposed campaign moves. This case explains the creative system without treating partner collaborations, giveaways, nightlife activity, or audience growth as completed outcomes.
Explore the full presentation
The original visual experience is preserved. Opens in a new tab, with a return link to this overview.
Full marketing lookbook ↗ (new tab)