01
NYC attention
Meta and YouTube put the record in front of the right local viewers repeatedly.
01 / OPPORTUNITY
The record already gives us a campaign.
Our job is to make its strongest idea repeat across New York until people recognize it, react to it and remember you.
We are not buying random views. We are building concentrated, repeat exposure in New York around the strongest moment in your record.
Runtime2:47
Tempo≈114.5 BPM
Sonic laneMelodic hip-hop / R&B-rap
EnergyConfident. Demanding. Money-focused.
02
NYC credibility
Verified local Instagram and media placements make the campaign feel rooted in the city.
03
Momentum
Creative testing and retargeting turn first exposure into stronger recognition and action.
Primary audience
New York women · 18–34
Hip-hop, R&B, nightlife, fashion, beauty and money-minded lifestyle content.
Secondary audience
NYC music discovery · 18–34
All genders, with performance reviewed borough by borough where platform data allows.
BronxBrooklynManhattanQueensStaten Island
02 / CREATIVE SYSTEM
One record. Six social-native entry points.
The title hook opens the campaign. The strongest verse and melodic moments deepen interest and retarget warm viewers.
012:02–2:11.5Repeated title hook
Primary cold-awareness ad; immediate title recognition.
021:31–1:43Verse entry / performance energy
Credibility cut for warm viewers and performance-led creative.
031:49.5–2:01.5Strong late-verse run
Retargeting and lyric-caption cut.
040:33–0:43Early attitude / personality
Social-first variation for comments and profile interest.
050:08.8–0:17.3Opening melodic motif
Contrast cut for melodic hip-hop and R&B audiences.
06Hook remixReaction / UGC variation
Question-led format built from the title hook and supplied visuals.
“NEW YORK—WHERE’S THE MONEY?”
“Which borough gets to the money hardest?”
“NYC women: what is the biggest money red flag?”
“Stop looking rich. Where’s the money?”
Audio readiness: Before activation, RapDM needs the final approved 24-bit WAV and a verified clean version. Every bass-forward ad cut will be checked on phone speakers and headphones. Paid acquisition edits will avoid the four-second opening pickup and extended fade after 2:19.
03 / SCOPE
What Rap Digital Marketing will deliver.
Every item below is included in the $2,500 campaign investment.
01Strategy + creative
- Kickoff and positioning session
- NYC audience and geography plan
- Up to six 9:16 ad-ready edits
- Captions, hook text and calls to action
- Smart-link and UTM tracking setup
02Paid advertising
- Meta setup and management
- Three-creative test and winner scaling
- Viewer and engager retargeting
- $450 reserved for Meta media
- $150 reserved for YouTube media
03NYC media + outreach
- Outlet research and analytics verification
- Negotiation and approved bookings
- $400 reserved for approved placements
- At least 10 earned editorial pitches
- Proper sponsored-content disclosure
04Reporting + handoff
- Status update every seven days
- Placement proof, links and screenshots
- Spend tracking by channel
- Final 30-day report and recommendation call
- Reusable short-form creative files
Scope clarity: New shoots, talent, venues, travel, styling, makeup, influencers, distribution and playlisting are additional unless added in writing. Earned editorial coverage cannot be guaranteed. Sponsored placement quantity depends on verified pricing, availability and client approval.
04 / 30-DAY ROLLOUT
Launch. Learn. Scale. Convert.
The campaign begins after the commencement retainer and core assets are received.
DAYS 1–7
Foundation
- Kickoff and asset review
- Build six short-form edits
- Set links, UTMs and baseline
- Build NYC audiences
- Vet outlets and begin outreach
GATE · Approve creative + shortlist
DAYS 8–14
NYC introduction
- Launch title-hook creative
- Run three-creative Meta test
- Start YouTube test
- Activate first placement
- Review retention and efficiency
GATE · Choose winner after 72 hours
DAYS 15–23
Scale the winner
- Shift spend to winning pair
- Launch supporting placements
- Retarget viewers and engagers
- Continue earned pitching
- Turn placement proof into social proof
GATE · Confirm final allocation
DAYS 24–30
Retarget + convert
- Serve performance cuts to warm viewers
- Drive profile, link and DSP activity
- Complete earned follow-up
- Document spend and placements
- Deliver report and next-stage plan
OUTPUT · Learnings + reusable assets
The optimization rule
Winner selection begins after the first 72 hours of live data. We scale the strongest combination of retention, saves/shares and cost efficiency—not simply the cheapest impression.
05 / MEDIA
Every paid dollar has a job.
Discovery. Repeat exposure. Local credibility. No fake views, streams, followers or bot traffic.
Third-party media reserve
$1,000
NYC outlet shortlist for vetting
- @musicxclusives
- @talkofthetownshow
- @nychiphopnews
- @raptology
- @rap_olympus_media
- @tapped_bk
- @hiphopraisedme5
- @ontheradarradio · earned/stretch
Verify audienceCurrent 30-day analytics and meaningful NYC concentration.
Review performanceRecent median Reel views, engagement and non-follower reach.
Document termsDeliverables, duration, tags, links, insights, invoice and refund terms.
06 / MEASUREMENT
Attention that can be proved.
The campaign starts with a baseline, reports weekly and closes with actual spend, performance and a recommendation.
NYC deliveryReach, impressions, frequency and location evidence.
Video attentionQualified views and 25%, 50%, 75% completion rates.
Cost efficiencyCost per video view, click and primary action.
Traffic + profileCTR, smart-link activity and profile actions.
Audience responseSaves, shares, comments and follower lift.
Placement qualityViews, engagement, audience proof, links and screenshots.
Clear expectations
RapDM guarantees the agreed work, placements purchased with your approval and transparent reporting. Virality, specific stream counts, follower growth and earned editorial coverage are not guaranteed.
07 / INVESTMENT
$2,500. One complete NYC rollout.
The investment covers Rap Digital Marketing’s work and the third-party media required to put the campaign into market.
Campaign investment
$2,500
$1,500 RapDM professional services
Strategy, editing, campaign management, outlet vetting, outreach and reporting.
$1,000 third-party media
$450 Meta + $150 YouTube + $400 approved NYC media placements.
Payment schedule
| Commencement retainerBegins strategy, editing, setup, vetting and outreach. | $1,250 |
| Remaining balanceDue before ads or sponsored placements activate. | $1,250 |
| Total | $2,500 |
Payment 01$1,250
Reserves the working window and activates production.
Payment 02$1,250
Clears paid media and approved sponsored placement activation.
What we need from you
01Final 24-bit WAV master and verified clean version
02Cover art, bio, photos and vertical footage
03Release date and active smart link or pre-save
04Meta, Instagram and YouTube/Google access as needed
05Creative and placement approvals within 24–48 hours
08 / Campaign acceptance
Ready when you are.
Approve the rollout so RapDM can move from planning into production. By day 30, the campaign will produce reusable creative, verified exposure, transparent performance data and a clear next-stage recommendation.
Approval summary
RecordWhere’s the Money?
Campaign30-day NYC rollout
Investment$2,500
To begin$1,250
By signing, the authorized representative confirms approval of the scope, schedule, media allocation and campaign terms. Changes will be documented in writing before commitment.
Artist / Authorized Representative
Date
Rap Digital Marketing
Date